Understanding the new SuperConsumer (mom & kid) [electronic resource] / Tim Coffey.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Communicating to the young consumer: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (35 min.) : color, sound)Other title: Understanding the new super consumer (mom and kids)Subject(s): Child consumers | Marketing | Mothers | Women consumers -- Marketing | Young consumersOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: There is a new mom on the block -- Smart moms -- Time starved and money starved -- New kid on the block -- Kid influence on items bought for children and the family -- Why market to the super consumer? -- How to market to the super consumer? -- Use the right media -- Mom and kid motives -- Not all kids are alike -- Motivational platforms -- Kid creative.
Access restricted to subscribers.
Mode of access: World Wide Web.