Coffey, Tim,
Understanding the new SuperConsumer (mom & kid) [electronic resource] / Understanding the new super consumer (mom and kids) Tim Coffey. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (35 min.) : color, sound). - Communicating to the young consumer : relating to children and young people in an effective and responsible way, 2056-4570 . - Henry Stewart talks. Business & management collection. Communicating to the young consumer. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: There is a new mom on the block -- Smart moms -- Time starved and money starved -- New kid on the block -- Kid influence on items bought for children and the family -- Why market to the super consumer? -- How to market to the super consumer? -- Use the right media -- Mom and kid motives -- Not all kids are alike -- Motivational platforms -- Kid creative.
Access restricted to subscribers.
Mode of access: World Wide Web.
2640 Henry Stewart Talks
Child consumers.
Marketing.
Mothers.
Women consumers--Marketing.
Young consumers.
Understanding the new SuperConsumer (mom & kid) [electronic resource] / Understanding the new super consumer (mom and kids) Tim Coffey. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (35 min.) : color, sound). - Communicating to the young consumer : relating to children and young people in an effective and responsible way, 2056-4570 . - Henry Stewart talks. Business & management collection. Communicating to the young consumer. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: There is a new mom on the block -- Smart moms -- Time starved and money starved -- New kid on the block -- Kid influence on items bought for children and the family -- Why market to the super consumer? -- How to market to the super consumer? -- Use the right media -- Mom and kid motives -- Not all kids are alike -- Motivational platforms -- Kid creative.
Access restricted to subscribers.
Mode of access: World Wide Web.
2640 Henry Stewart Talks
Child consumers.
Marketing.
Mothers.
Women consumers--Marketing.
Young consumers.