Managing reputation in a transparent world [electronic resource] / Chris Satterthwaite.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Modern brand management: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (18 min.) : color, sound)Subject(s): Branding (Marketing) | Internet marketingOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Reputation management has become as important as brand management -- Fragmented and connected media enable the 'social evaluation' that reputation is, to be disseminated and amplified over the internet and all digital media -- Your reputation is a risk as well as an opportunity -- Brand reputation has replaced brand image.
Access restricted to subscribers.
Mode of access: World Wide Web.