The value of brands to shareholders [electronic resource] / David Haigh.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Modern brand management: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (49 min.) : color, sound)Subject(s): Branding (Marketing)Online resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Who are the stakeholders -- How to maximize shareholder value through intangible assets -- Understanding International Financial Reporting Standard 3 -- What are brands and how do you value them? -- Strategies for engaging with the Chief Financial Officer -- Case Study: Orange.
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Mode of access: World Wide Web.