Making better pricing decisions with informative priors [electronic resource] / Alan L. Montgomery.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Bayesian analysis in marketing: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (75 min.) : color, sound)Subject(s): Bayesian statistical decision theory | Marketing researchOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Bayesian theory and informative priors -- Using statistical models for making pricing decisions -- Sales response models -- Exchangeable priors: hierarchical Bayesian models -- Implication: shrinkage estimators -- Store-level strategies -- Theory based priors -- Informative priors -- Additive utility structure -- A simulated example -- Elasticity estimates -- Eliciting priors using experts -- Constraints as business rules -- Empirical application -- Rejecting sampling -- Final recommendations.
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Mode of access: World Wide Web.