Montgomery, Alan L.
Making better pricing decisions with informative priors [electronic resource] / Alan L. Montgomery. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (75 min.) : color, sound). - Bayesian analysis in marketing : a breakthrough in customer analytics, 2056-4570 . - Henry Stewart talks. Business & management collection. Bayesian analysis in marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Bayesian theory and informative priors -- Using statistical models for making pricing decisions -- Sales response models -- Exchangeable priors: hierarchical Bayesian models -- Implication: shrinkage estimators -- Store-level strategies -- Theory based priors -- Informative priors -- Additive utility structure -- A simulated example -- Elasticity estimates -- Eliciting priors using experts -- Constraints as business rules -- Empirical application -- Rejecting sampling -- Final recommendations.
Access restricted to subscribers.
Mode of access: World Wide Web.
2467 Henry Stewart Talks
Bayesian statistical decision theory.
Marketing research.
Making better pricing decisions with informative priors [electronic resource] / Alan L. Montgomery. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (75 min.) : color, sound). - Bayesian analysis in marketing : a breakthrough in customer analytics, 2056-4570 . - Henry Stewart talks. Business & management collection. Bayesian analysis in marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Bayesian theory and informative priors -- Using statistical models for making pricing decisions -- Sales response models -- Exchangeable priors: hierarchical Bayesian models -- Implication: shrinkage estimators -- Store-level strategies -- Theory based priors -- Informative priors -- Additive utility structure -- A simulated example -- Elasticity estimates -- Eliciting priors using experts -- Constraints as business rules -- Empirical application -- Rejecting sampling -- Final recommendations.
Access restricted to subscribers.
Mode of access: World Wide Web.
2467 Henry Stewart Talks
Bayesian statistical decision theory.
Marketing research.