Variety [electronic resource] : models of multiple-discreteness / Jaehwan Kim.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Bayesian analysis in marketing: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (27 min.) : color, sound)Subject(s): Bayesian statistical decision theory | Marketing researchOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Issue of multi-item buying behavior in scanner-panel data -- Preference and satiation in consumer behavior -- Economic theory for multiple-discreteness and challenges in model building -- How to build models at product offering level -- How to build models at product characteristic level -- Application of models to marketing decision -- Discussion on future direction for model extension.
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Mode of access: World Wide Web.