Kim, Jaehwan,
Variety models of multiple-discreteness / [electronic resource] : Jaehwan Kim. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (27 min.) : color, sound). - Bayesian analysis in marketing : a breakthrough in customer analytics, 2056-4570 . - Henry Stewart talks. Business & management collection. Bayesian analysis in marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Issue of multi-item buying behavior in scanner-panel data -- Preference and satiation in consumer behavior -- Economic theory for multiple-discreteness and challenges in model building -- How to build models at product offering level -- How to build models at product characteristic level -- Application of models to marketing decision -- Discussion on future direction for model extension.
Access restricted to subscribers.
Mode of access: World Wide Web.
2365 Henry Stewart Talks
Bayesian statistical decision theory.
Marketing research.
Variety models of multiple-discreteness / [electronic resource] : Jaehwan Kim. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (27 min.) : color, sound). - Bayesian analysis in marketing : a breakthrough in customer analytics, 2056-4570 . - Henry Stewart talks. Business & management collection. Bayesian analysis in marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Issue of multi-item buying behavior in scanner-panel data -- Preference and satiation in consumer behavior -- Economic theory for multiple-discreteness and challenges in model building -- How to build models at product offering level -- How to build models at product characteristic level -- Application of models to marketing decision -- Discussion on future direction for model extension.
Access restricted to subscribers.
Mode of access: World Wide Web.
2365 Henry Stewart Talks
Bayesian statistical decision theory.
Marketing research.