A Bayesian approach to attribute based consideration sets [electronic resource] / Timothy J. Gilbride.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Bayesian analysis in marketing: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (45 min.) : color, sound)Subject(s): Bayesian statistical decision theory | Marketing researchOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The consumer decision problem and two stage decision rules -- Discrete choice models and consideration sets -- Using data augmentation and MCMC methods to model consideration sets -- Alternative screening rules and how to operationalize them -- An empirical application -- Summary and extensions.
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Mode of access: World Wide Web.