Gilbride, Timothy J.
A Bayesian approach to attribute based consideration sets [electronic resource] / Timothy J. Gilbride. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (45 min.) : color, sound). - Bayesian analysis in marketing : a breakthrough in customer analytics, 2056-4570 . - Henry Stewart talks. Business & management collection. Bayesian analysis in marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The consumer decision problem and two stage decision rules -- Discrete choice models and consideration sets -- Using data augmentation and MCMC methods to model consideration sets -- Alternative screening rules and how to operationalize them -- An empirical application -- Summary and extensions.
Access restricted to subscribers.
Mode of access: World Wide Web.
2309 Henry Stewart Talks
Bayesian statistical decision theory.
Marketing research.
A Bayesian approach to attribute based consideration sets [electronic resource] / Timothy J. Gilbride. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (45 min.) : color, sound). - Bayesian analysis in marketing : a breakthrough in customer analytics, 2056-4570 . - Henry Stewart talks. Business & management collection. Bayesian analysis in marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The consumer decision problem and two stage decision rules -- Discrete choice models and consideration sets -- Using data augmentation and MCMC methods to model consideration sets -- Alternative screening rules and how to operationalize them -- An empirical application -- Summary and extensions.
Access restricted to subscribers.
Mode of access: World Wide Web.
2309 Henry Stewart Talks
Bayesian statistical decision theory.
Marketing research.