Estimating an item's category role [electronic resource] / Peter Boatwright.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Bayesian analysis in marketing: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (47 min.) : color, sound)Subject(s): Bayesian statistical decision theory | Marketing researchOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Product categories introduced -- How individual items influence category sales -- Overview of data structure as lead-in to model -- Model development -- Model estimates and results.
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Mode of access: World Wide Web.