Boatwright, Peter.
Estimating an item's category role [electronic resource] / Peter Boatwright. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (47 min.) : color, sound). - Bayesian analysis in marketing : a breakthrough in customer analytics, 2056-4570 . - Henry Stewart talks. Business & management collection. Bayesian analysis in marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Product categories introduced -- How individual items influence category sales -- Overview of data structure as lead-in to model -- Model development -- Model estimates and results.
Access restricted to subscribers.
Mode of access: World Wide Web.
2265 Henry Stewart Talks
Bayesian statistical decision theory.
Marketing research.
Estimating an item's category role [electronic resource] / Peter Boatwright. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (47 min.) : color, sound). - Bayesian analysis in marketing : a breakthrough in customer analytics, 2056-4570 . - Henry Stewart talks. Business & management collection. Bayesian analysis in marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Product categories introduced -- How individual items influence category sales -- Overview of data structure as lead-in to model -- Model development -- Model estimates and results.
Access restricted to subscribers.
Mode of access: World Wide Web.
2265 Henry Stewart Talks
Bayesian statistical decision theory.
Marketing research.