Harley Davidson [electronic resource] : creating experience from strategy / Robert Grant.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2018Description: 1 online resource (1 streaming video file (4 min.) : color, sound)Subject(s): Harley-Davidson Motor Company | Brand choice | Branding (Marketing) -- Case studies | Corporate turnarounds -- United States -- Case studies | Customer loyalty -- Case studies | Motorcycle industry -- United StatesOnline resources: Click here to access online Summary: This case study considers Harley Davidson's business strategy transition during the late 1990s. As Harley Davidson had suffered prolonged lack of investment, its resource capabilities significantly lagged that of its rivals. However, by focusing on supplying the "Harley Davidson experience" rather than simply motorcycles, the company successfully nullified the technological edge enjoyed by its competitors.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: The resource-based view of strategy.
Title from title frames.
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This case study considers Harley Davidson's business strategy transition during the late 1990s. As Harley Davidson had suffered prolonged lack of investment, its resource capabilities significantly lagged that of its rivals. However, by focusing on supplying the "Harley Davidson experience" rather than simply motorcycles, the company successfully nullified the technological edge enjoyed by its competitors.
Mode of access: World Wide Web.