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1.
Marketing Environment,Concepts And Cases

by Mehta Subhash.

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata Mcgraw-Hill Pub.Ltd 1980Availability: Items available for loan: TUM Main CampusCall number: HF 5415.12.I5 M43 (1).

2.
McDonald's in India [electronic resource] : how far should multinational companies go in adapting to local markets? / Anil K. Gupta.

by Gupta, Anil K, 1949- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available :

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