Co-creation rules [electronic resource] : (or how to create the ooomph factor) / Johnnie Moore, James Cherkoff.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Qualitative market research: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (34 min.) : color, sound)Subject(s): Marketing research | Qualitative researchOnline resources: Click here to access online | Series Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: Market research used to happen before the product was developed, and it was done to customers -- Now major brands are creating the products and promotion in real time, and with their customers -- Examples of co-creation -- How to make it work for you.
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Mode of access: World Wide Web.