Moore, Johnnie,
Co-creation rules (or how to create the ooomph factor) / [electronic resource] : Johnnie Moore, James Cherkoff. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (34 min.) : color, sound). - Qualitative market research : reaching the places the other tools cannot reach, 2056-4570 . - Henry Stewart talks. Business & management collection. Qualitative market research. .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: Market research used to happen before the product was developed, and it was done to customers -- Now major brands are creating the products and promotion in real time, and with their customers -- Examples of co-creation -- How to make it work for you.
Access restricted to subscribers.
Mode of access: World Wide Web.
1783 Henry Stewart Talks
Marketing research.
Qualitative research.
Co-creation rules (or how to create the ooomph factor) / [electronic resource] : Johnnie Moore, James Cherkoff. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (34 min.) : color, sound). - Qualitative market research : reaching the places the other tools cannot reach, 2056-4570 . - Henry Stewart talks. Business & management collection. Qualitative market research. .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: Market research used to happen before the product was developed, and it was done to customers -- Now major brands are creating the products and promotion in real time, and with their customers -- Examples of co-creation -- How to make it work for you.
Access restricted to subscribers.
Mode of access: World Wide Web.
1783 Henry Stewart Talks
Marketing research.
Qualitative research.