Understanding minorities [electronic resource] / Rezina Chowdhury, Amrita Sood.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Qualitative market research: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (28 min.) : color, sound)Subject(s): Marketing research | Qualitative researchOnline resources: Click here to access online | Series Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: What is ethnicity? -- Qualitative research issues -- Sample and recruitment -- Research design.
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Mode of access: World Wide Web.