Chowdhury, Rezina,
Understanding minorities [electronic resource] / Rezina Chowdhury, Amrita Sood. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (28 min.) : color, sound). - Qualitative market research : reaching the places the other tools cannot reach, 2056-4570 . - Henry Stewart talks. Business & management collection. Qualitative market research. .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: What is ethnicity? -- Qualitative research issues -- Sample and recruitment -- Research design.
Access restricted to subscribers.
Mode of access: World Wide Web.
1770 Henry Stewart Talks
Marketing research.
Qualitative research.
Understanding minorities [electronic resource] / Rezina Chowdhury, Amrita Sood. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (28 min.) : color, sound). - Qualitative market research : reaching the places the other tools cannot reach, 2056-4570 . - Henry Stewart talks. Business & management collection. Qualitative market research. .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: What is ethnicity? -- Qualitative research issues -- Sample and recruitment -- Research design.
Access restricted to subscribers.
Mode of access: World Wide Web.
1770 Henry Stewart Talks
Marketing research.
Qualitative research.