Integrating marketing communications [electronic resource] / Annette Mitchell.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Multichannel marketing: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (42 min.) : color, sound)Subject(s): Internet marketing | Multilevel marketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The evolution of marketing from customer relationship marketing to customer experience marketing -- Overview of the changing needs of customers and the markets we operate in -- New approach to integrated marketing and communications -- Core themes and business drivers key to building and implementing a customer experience driven marketing strategy -- Key headlines for delivering successful integrated marketing communications.
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Mode of access: World Wide Web.