Mitchell, Annette,
Integrating marketing communications [electronic resource] / Annette Mitchell. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (42 min.) : color, sound). - Multichannel marketing : exploiting a business goldmine, 2056-4570 . - Henry Stewart talks. Business & management collection. Multichannel marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The evolution of marketing from customer relationship marketing to customer experience marketing -- Overview of the changing needs of customers and the markets we operate in -- New approach to integrated marketing and communications -- Core themes and business drivers key to building and implementing a customer experience driven marketing strategy -- Key headlines for delivering successful integrated marketing communications.
Access restricted to subscribers.
Mode of access: World Wide Web.
1929 Henry Stewart Talks
Internet marketing.
Multilevel marketing.
Integrating marketing communications [electronic resource] / Annette Mitchell. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (42 min.) : color, sound). - Multichannel marketing : exploiting a business goldmine, 2056-4570 . - Henry Stewart talks. Business & management collection. Multichannel marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The evolution of marketing from customer relationship marketing to customer experience marketing -- Overview of the changing needs of customers and the markets we operate in -- New approach to integrated marketing and communications -- Core themes and business drivers key to building and implementing a customer experience driven marketing strategy -- Key headlines for delivering successful integrated marketing communications.
Access restricted to subscribers.
Mode of access: World Wide Web.
1929 Henry Stewart Talks
Internet marketing.
Multilevel marketing.