The dynamics of the hotel customer [electronic resource] / Pamela Carvell.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Marketing hotels: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (24 min.) : color, sound)Subject(s): Customer services -- Management | Hospitality industry -- Customer services | Hotels -- MarketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Defining the target market -- Market segments -- Individual business traveller -- Individual leisure traveller -- Leisure groups -- Meetings -- Wedding guests -- Complexity of the decision making process -- Influencing customer choice -- Marketing focus.
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Mode of access: World Wide Web.