Brand essentials [electronic resource] : why brands are so important in hotel marketing / David Bowie.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Marketing hotels: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (40 min.) : color, sound)Subject(s): Branding (Marketing) | Hotels -- MarketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: What are the brand essentials? -- Products and brands -- Origin of leading hotel brands -- Corporate hotel branding -- Brand concepts -- Brand standards -- Brand congruence -- Brand awareness and image -- Types of brand loyalty -- Frequent guest programs -- Brand architecture.
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Mode of access: World Wide Web.