Customer management in financial services [electronic resource] / Liz Machtynger.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Financial services marketing: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (40 min.) : color, sound)Subject(s): Financial services industry -- MarketingOnline resources: Click here to access online | SeriesAnimated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: The changing environment for customers -- Market pressures and opportunities -- Customer management definition -- Drivers of customer management -- Delivering successful customer management -- Customer management in financial services: progress and challenges -- Benchmarks and examples -- The future of customer management for financial services.
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Mode of access: World Wide Web.