Machtynger, Liz.
Customer management in financial services [electronic resource] / Liz Machtynger. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (40 min.) : color, sound). - Financial services marketing : the role and power of marketing in the financial environment, 2056-4570 . - Henry Stewart talks. Business & management collection. Financial services marketing. .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: The changing environment for customers -- Market pressures and opportunities -- Customer management definition -- Drivers of customer management -- Delivering successful customer management -- Customer management in financial services: progress and challenges -- Benchmarks and examples -- The future of customer management for financial services.
Access restricted to subscribers.
Mode of access: World Wide Web.
1910 Henry Stewart Talks
Financial services industry--Marketing.
Customer management in financial services [electronic resource] / Liz Machtynger. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (40 min.) : color, sound). - Financial services marketing : the role and power of marketing in the financial environment, 2056-4570 . - Henry Stewart talks. Business & management collection. Financial services marketing. .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: The changing environment for customers -- Market pressures and opportunities -- Customer management definition -- Drivers of customer management -- Delivering successful customer management -- Customer management in financial services: progress and challenges -- Benchmarks and examples -- The future of customer management for financial services.
Access restricted to subscribers.
Mode of access: World Wide Web.
1910 Henry Stewart Talks
Financial services industry--Marketing.