Business marketing connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
Material type:
TextPublisher: Boston : McGraw-Hill Irwin, c2009Edition: 4th edDescription: xxv, 678 p. : ill. ; 27 cmISBN: 9780073529905 (alk. paper); 0073529907 (alk. paper)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .D92 2009Online resources: Publisher description | Table of contents only
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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TUM Main Campus General Stacks | HF 5415.D94 2009 (Browse shelf) | Pending hold | 027428 |
Includes bibliographical references (p. 653-661) and index.