Dwyer, F. Robert.
Business marketing connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 4th ed. - Boston : McGraw-Hill Irwin, c2009. - xxv, 678 p. : ill. ; 27 cm.
Includes bibliographical references (p. 653-661) and index.
9780073529905 (alk. paper) 0073529907 (alk. paper)
2007049241
Marketing.
HF5415 / .D92 2009
658.8
Business marketing connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 4th ed. - Boston : McGraw-Hill Irwin, c2009. - xxv, 678 p. : ill. ; 27 cm.
Includes bibliographical references (p. 653-661) and index.
9780073529905 (alk. paper) 0073529907 (alk. paper)
2007049241
Marketing.
HF5415 / .D92 2009
658.8