Sensory cues and shoppers' touching behaviour [electronic resource] : the case of Ikea / Bertil Hultén.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Planning and implementing a retail strategy: Publisher: London : Henry Stewart Talks, 2013Description: 1 online resource (1 streaming video file (28 min.) : color, sound)Other title: Sensory cues and shoppers' touching behaviorSubject(s): Ikea (Firm) | Consumer behavior | Retail trade | Senses and sensation | Shopping -- Psychological aspects | Strategic planningOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Sensory marketing in the 21st century -- Mainstream marketing -- Retail personalities -- Retail environments in practice -- Sensory channels -- The human senses in theory -- The sense of touch -- The sense of sight -- Design and lighting -- The sense of smell -- The human senses in practice -- Experimental design -- Experimental findings -- Theoretical implications -- Managerial implications.
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Mode of access: World Wide Web.