Hultén, Bertil, 1949-
Sensory cues and shoppers' touching behaviour the case of Ikea / [electronic resource] : Sensory cues and shoppers' touching behavior Bertil Hultén. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (28 min.) : color, sound). - Planning and Implementing a retail strategy, 2056-4570 . - Henry Stewart talks. Business & management collection. Planning and implementing a retail strategy. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Sensory marketing in the 21st century -- Mainstream marketing -- Retail personalities -- Retail environments in practice -- Sensory channels -- The human senses in theory -- The sense of touch -- The sense of sight -- Design and lighting -- The sense of smell -- The human senses in practice -- Experimental design -- Experimental findings -- Theoretical implications -- Managerial implications.
Access restricted to subscribers.
Mode of access: World Wide Web.
3646 Henry Stewart Talks
Ikea (Firm)
Consumer behavior.
Retail trade.
Senses and sensation.
Shopping--Psychological aspects.
Strategic planning.
Sensory cues and shoppers' touching behaviour the case of Ikea / [electronic resource] : Sensory cues and shoppers' touching behavior Bertil Hultén. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (28 min.) : color, sound). - Planning and Implementing a retail strategy, 2056-4570 . - Henry Stewart talks. Business & management collection. Planning and implementing a retail strategy. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Sensory marketing in the 21st century -- Mainstream marketing -- Retail personalities -- Retail environments in practice -- Sensory channels -- The human senses in theory -- The sense of touch -- The sense of sight -- Design and lighting -- The sense of smell -- The human senses in practice -- Experimental design -- Experimental findings -- Theoretical implications -- Managerial implications.
Access restricted to subscribers.
Mode of access: World Wide Web.
3646 Henry Stewart Talks
Ikea (Firm)
Consumer behavior.
Retail trade.
Senses and sensation.
Shopping--Psychological aspects.
Strategic planning.