Discovery [electronic resource] : insurance that bridges the gap between intent and action / Thomas Kolster.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2021Description: 1 online resource (1 streaming video file (2 min.) : color, sound)Subject(s): Discovery Ltd. (Firm) | Health insurance | Health promotion -- Economic aspects | Incentives (Psychology) | Insurance companies -- Case studiesOnline resources: Click here to access online Summary: This case study looks at Discovery's Vitality programme as a successful example of a company bridging the gap between intent and action, helping their business by incentivizing their customers to make healthy choices.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: The hero trap : how great brands win by putting people in charge.
Title from title frames.
Access restricted to subscribers.
This case study looks at Discovery's Vitality programme as a successful example of a company bridging the gap between intent and action, helping their business by incentivizing their customers to make healthy choices.
Mode of access: World Wide Web.