Pricing determinants and decisions in financial services [electronic resource] / Hooman Estelami.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Financial services marketing: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (60 min.) : color, sound)Subject(s): Financial services industry -- MarketingOnline resources: Click here to access online | Series Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: Unique aspects of pricing financial services -- Common pricing methods: cost based pricing, parity pricing, value based pricing, regulation based pricing -- Category specific pricing practices -- Common practices -- Pricing of credit products -- Pricing of savings products -- Pricing brokerage services -- Pricing insurance products -- Estimating the demand function -- Strategic considerations in pricing financial services.
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Mode of access: World Wide Web.