Estelami, Hooman.
Pricing determinants and decisions in financial services [electronic resource] / Hooman Estelami. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (60 min.) : color, sound). - Financial services marketing : the role and power of marketing in the financial environment, 2056-4570 . - Henry Stewart talks. Business & management collection. Financial services marketing. .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: Unique aspects of pricing financial services -- Common pricing methods: cost based pricing, parity pricing, value based pricing, regulation based pricing -- Category specific pricing practices -- Common practices -- Pricing of credit products -- Pricing of savings products -- Pricing brokerage services -- Pricing insurance products -- Estimating the demand function -- Strategic considerations in pricing financial services.
Access restricted to subscribers.
Mode of access: World Wide Web.
1795 Henry Stewart Talks
Financial services industry--Marketing.
Pricing determinants and decisions in financial services [electronic resource] / Hooman Estelami. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (60 min.) : color, sound). - Financial services marketing : the role and power of marketing in the financial environment, 2056-4570 . - Henry Stewart talks. Business & management collection. Financial services marketing. .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: Unique aspects of pricing financial services -- Common pricing methods: cost based pricing, parity pricing, value based pricing, regulation based pricing -- Category specific pricing practices -- Common practices -- Pricing of credit products -- Pricing of savings products -- Pricing brokerage services -- Pricing insurance products -- Estimating the demand function -- Strategic considerations in pricing financial services.
Access restricted to subscribers.
Mode of access: World Wide Web.
1795 Henry Stewart Talks
Financial services industry--Marketing.