Using decision analysis to optimise R&D investment [electronic resource] : the case of SmithKline Beecham / Robert Clemen.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2019Description: 1 online resource (1 streaming video file (7 min.) : color, sound)Subject(s): SmithKline Beecham Pharmaceuticals -- Management | Decision making -- Case studies | Drugs -- Research | Pharmaceutical industry -- Management | Research -- Finance | Resource allocationOnline resources: Click here to access online Summary: This case study examines SmithKline Beecham's use of decision analysis to determine which R&D projects to fund. This process significantly improved on the "project champion" approach, resulting in a substantial increase in value for the same amount of capital investment.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Decision analysis.
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This case study examines SmithKline Beecham's use of decision analysis to determine which R&D projects to fund. This process significantly improved on the "project champion" approach, resulting in a substantial increase in value for the same amount of capital investment.
Mode of access: World Wide Web.