Clemen, Robert T. 1952-
Using decision analysis to optimise R&D investment the case of SmithKline Beecham / [electronic resource] : Robert Clemen. - London : Henry Stewart Talks, 2019. - 1 online resource (1 streaming video file (7 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Decision analysis. Title from title frames.
Access restricted to subscribers.
This case study examines SmithKline Beecham's use of decision analysis to determine which R&D projects to fund. This process significantly improved on the "project champion" approach, resulting in a substantial increase in value for the same amount of capital investment.
Mode of access: World Wide Web.
7151 Henry Stewart Talks
SmithKline Beecham Pharmaceuticals--Management.
Decision making--Case studies.
Drugs--Research.
Pharmaceutical industry--Management.
Research--Finance.
Resource allocation.
Using decision analysis to optimise R&D investment the case of SmithKline Beecham / [electronic resource] : Robert Clemen. - London : Henry Stewart Talks, 2019. - 1 online resource (1 streaming video file (7 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Decision analysis. Title from title frames.
Access restricted to subscribers.
This case study examines SmithKline Beecham's use of decision analysis to determine which R&D projects to fund. This process significantly improved on the "project champion" approach, resulting in a substantial increase in value for the same amount of capital investment.
Mode of access: World Wide Web.
7151 Henry Stewart Talks
SmithKline Beecham Pharmaceuticals--Management.
Decision making--Case studies.
Drugs--Research.
Pharmaceutical industry--Management.
Research--Finance.
Resource allocation.