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The right time to change a logo - an extreme case of a parcel delivery company [electronic resource] / Nükhet Vardar.

By: Vardar, Nükhet [spk]Material type: Film

FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2020Description: 1 online resource (1 streaming video file (18 min.) : color, sound)Subject(s): Brand name products | Branding (Marketing) -- Case studies | Corporate image | Logos (Symbols)Online resources: Click here to access online

Contents:

Contents: Logos and their importance to branding -- Most common "dos and don'ts" in logo changes -- The power of an existing logo -- The case of Yurtici Kargo.

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Animated audio-visual presentation with synchronized narration.

Extended-form case study.

Title from title frames.

Contents: Logos and their importance to branding -- Most common "dos and don'ts" in logo changes -- The power of an existing logo -- The case of Yurtici Kargo.

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Mode of access: World Wide Web.