The right time to change a logo - an extreme case of a parcel delivery company [electronic resource] / Nükhet Vardar.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2020Description: 1 online resource (1 streaming video file (18 min.) : color, sound)Subject(s): Brand name products | Branding (Marketing) -- Case studies | Corporate image | Logos (Symbols)Online resources: Click here to access onlineAnimated audio-visual presentation with synchronized narration.
Extended-form case study.
Title from title frames.
Contents: Logos and their importance to branding -- Most common "dos and don'ts" in logo changes -- The power of an existing logo -- The case of Yurtici Kargo.
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Mode of access: World Wide Web.