Caterpillar [electronic resource] : a service brand for customer peace of mind / Keith Goffin.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2017Description: 1 online resource (1 streaming video file (4 min.) : color, sound)Subject(s): Caterpillar Inc | Consumer satisfaction | Customer relations -- Case studies | New products | Product managementOnline resources: Click here to access online Summary: The case study describes the construction equipment company Caterpillar's approach to customer service, in particular its commitment to meeting customer's technical and emotional needs before they are aware of having them.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: New product development.
Title from title frames.
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The case study describes the construction equipment company Caterpillar's approach to customer service, in particular its commitment to meeting customer's technical and emotional needs before they are aware of having them.
Mode of access: World Wide Web.