Customer driven innovation [electronic resource] / Eugene Buff.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2016Description: 1 online resource (1 streaming video file (26 min.) : color, sound)Subject(s): Consumer behavior | Customer relations | New products -- Planning | Product management | Technological innovationsOnline resources: Click here to access onlineAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Types of innovation -- R&D vs. innovation -- Voice of the customer -- Data-driven development -- Outcome-driven innovation.
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Mode of access: World Wide Web.