Buff, Eugene,
Customer driven innovation [electronic resource] / Eugene Buff. - London : Henry Stewart Talks, 2016. - 1 online resource (1 streaming video file (26 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Types of innovation -- R&D vs. innovation -- Voice of the customer -- Data-driven development -- Outcome-driven innovation.
Access restricted to subscribers.
Mode of access: World Wide Web.
4288 Henry Stewart Talks
Consumer behavior.
Customer relations.
New products--Planning.
Product management.
Technological innovations.
Customer driven innovation [electronic resource] / Eugene Buff. - London : Henry Stewart Talks, 2016. - 1 online resource (1 streaming video file (26 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Types of innovation -- R&D vs. innovation -- Voice of the customer -- Data-driven development -- Outcome-driven innovation.
Access restricted to subscribers.
Mode of access: World Wide Web.
4288 Henry Stewart Talks
Consumer behavior.
Customer relations.
New products--Planning.
Product management.
Technological innovations.