Customer driven innovation [electronic resource] / Eugene Buff.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2016Description: 1 online resource (1 streaming video file (26 min.) : color, sound)Subject(s): Consumer behavior | Customer relations | New products -- Planning | Product management | Technological innovationsOnline resources: Click here to access online Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Types of innovation -- R&D vs. innovation -- Voice of the customer -- Data-driven development -- Outcome-driven innovation.
Access restricted to subscribers.
Mode of access: World Wide Web.