Global consumers and in-store promotions [electronic resource] / Don E. Schultz.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Planning and implementing a retail strategy: Publisher: London : Henry Stewart Talks, 2013Description: 1 online resource (1 streaming video file (50 min.) : color, sound)Subject(s): Consumer behavior -- Cross-cultural studies | Consumer behavior -- China | Consumer behavior -- United States | Retail trade | Sales promotion | Stores, Retail -- Management | Strategic planningOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: What is in-store-sales promotion? -- Reason for discussion -- Varying retail approaches and cultures around the world -- Planning from a customer, not a marketer's view -- Customer influences: external and internal -- Comparing U.S. and Chinese consumer responses -- External media consumption, i.e. time and influence -- In-store promotion: vary by product category and country -- New factor: rise of social media -- Dynamic systems compound measurement and evaluation issues -- Networks and synergy are critical for understanding.
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Mode of access: World Wide Web.