Motivation and self-concept [electronic resource] / Judy Zaichkowsky.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Why we buy: Publisher: London : Henry Stewart Talks, 2013Description: 1 online resource (1 streaming video file (50 min.) : color, sound)Subject(s): Consumer behavior | Consumers -- Psychology | Consumption (Economics) -- Psychological aspects | Identity (Psychology) | Marketing -- Psychological aspects | Motivation (Psychology) | Need (Psychology) | Self-actualization (Psychology) | Self-esteemOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Motivation -- Values -- Needs -- Wants -- Motivational direction -- Motivational strength -- Maslow's hierarchy of needs -- Consumer involvement -- Measuring involvement -- Cognitive involvement -- Affective involvement -- Self-esteem -- Real and ideal selves -- Consumption and self-conflict -- The extended self.
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Mode of access: World Wide Web.