Zaichkowsky, Judith Lynne, 1951-
Motivation and self-concept [electronic resource] / Judy Zaichkowsky. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (50 min.) : color, sound). - Why we buy : understanding consumer behavior, 2056-4570 . - Henry Stewart talks. Business & management collection. Why we buy. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Motivation -- Values -- Needs -- Wants -- Motivational direction -- Motivational strength -- Maslow's hierarchy of needs -- Consumer involvement -- Measuring involvement -- Cognitive involvement -- Affective involvement -- Self-esteem -- Real and ideal selves -- Consumption and self-conflict -- The extended self.
Access restricted to subscribers.
Mode of access: World Wide Web.
3482 Henry Stewart Talks
Consumer behavior.
Consumers--Psychology.
Consumption (Economics)--Psychological aspects.
Identity (Psychology)
Marketing--Psychological aspects.
Motivation (Psychology)
Need (Psychology)
Self-actualization (Psychology)
Self-esteem.
Motivation and self-concept [electronic resource] / Judy Zaichkowsky. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (50 min.) : color, sound). - Why we buy : understanding consumer behavior, 2056-4570 . - Henry Stewart talks. Business & management collection. Why we buy. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Motivation -- Values -- Needs -- Wants -- Motivational direction -- Motivational strength -- Maslow's hierarchy of needs -- Consumer involvement -- Measuring involvement -- Cognitive involvement -- Affective involvement -- Self-esteem -- Real and ideal selves -- Consumption and self-conflict -- The extended self.
Access restricted to subscribers.
Mode of access: World Wide Web.
3482 Henry Stewart Talks
Consumer behavior.
Consumers--Psychology.
Consumption (Economics)--Psychological aspects.
Identity (Psychology)
Marketing--Psychological aspects.
Motivation (Psychology)
Need (Psychology)
Self-actualization (Psychology)
Self-esteem.