Why people buy fashion [electronic resource] / Efrat Tseëlon, Maria Graça Guedes.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Why we buy: Publisher: London : Henry Stewart Talks, 2014Description: 1 online resource (1 streaming video file (24 min.) : color, sound)Subject(s): Consumer behavior | Fashion merchandising | Fashion -- Psychological aspects | Fashion -- Social aspectsOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The fashion market -- Fashion value -- Why does fashion change? -- How do fashion trends emerge? -- Counter-culture anxiety -- Cultural models of idealised reality -- Cultural conflict between mainstream and margin -- Appropriation of group specific symbols -- Fashion diffusion theories -- Dynamics of fashion adoption -- Diffusion of innovation -- Contemporary fashion opinion leaders -- From hierarchical to fragmented system -- From group pressure to individuality -- Change of consumer focus -- Decentralisation of fashion -- Decline of sartorial rules -- Young fashion consumers -- Silver fashion consumers -- The after-effects of the economic downturn -- Western consumer mega trends -- Technology-driven retailing -- Mature and developing markets -- The Western European market -- Micro level explanations -- Macro level explanations.
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Mode of access: World Wide Web.