Why people buy fashion (Record no. 79513)

000 -LEADER
fixed length control field 02204ngm a2200361 a 4500
001 - CONTROL NUMBER
control field HST3648
003 - CONTROL NUMBER IDENTIFIER
control field UkLoHST
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m c
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field vz|czazum
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141027s2014 enk|||||||||||s|||v|eng d
028 50 - PUBLISHER NUMBER
Publisher number 3648
Source Henry Stewart Talks
035 ## - SYSTEM CONTROL NUMBER
System control number (UkLoHST)2759
040 ## - CATALOGING SOURCE
Original cataloging agency UkLoHST
Language of cataloging eng
Transcribing agency UkLoHST
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tseëlon, Efrat.
Relator code spk
245 10 - TITLE STATEMENT
Title Why people buy fashion
Medium [electronic resource] /
Statement of responsibility, etc. Efrat Tseëlon, Maria Graça Guedes.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Henry Stewart Talks,
Date of publication, distribution, etc. 2014.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (1 streaming video file (24 min.) :
Other physical details color, sound).
490 1# - SERIES STATEMENT
Series statement Why we buy : understanding consumer behavior,
International Standard Serial Number 2056-4570
500 ## - GENERAL NOTE
General note Animated audio-visual presentation with synchronized narration.
500 ## - GENERAL NOTE
General note Title from title frames.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Contents: The fashion market -- Fashion value -- Why does fashion change? -- How do fashion trends emerge? -- Counter-culture anxiety -- Cultural models of idealised reality -- Cultural conflict between mainstream and margin -- Appropriation of group specific symbols -- Fashion diffusion theories -- Dynamics of fashion adoption -- Diffusion of innovation -- Contemporary fashion opinion leaders -- From hierarchical to fragmented system -- From group pressure to individuality -- Change of consumer focus -- Decentralisation of fashion -- Decline of sartorial rules -- Young fashion consumers -- Silver fashion consumers -- The after-effects of the economic downturn -- Western consumer mega trends -- Technology-driven retailing -- Mature and developing markets -- The Western European market -- Micro level explanations -- Macro level explanations.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access Access restricted to subscribers.
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Fashion merchandising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Fashion
General subdivision Psychological aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Fashion
General subdivision Social aspects.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Guedes, Maria Graça,
Affiliation (Universidade do Minho, Portugal)
Relator code spk
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Henry Stewart talks.
Name of part/section of a work Business & management collection.
-- Why we buy.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://hstalks.com/bm/2759/">https://hstalks.com/bm/2759/</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://hstalks.com/bm/p/703/">https://hstalks.com/bm/p/703/</a>
Materials specified Series

No items available.

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