Affective decision-making [electronic resource] / Rebekah Russell-Bennett.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Why we buy: Publisher: London : Henry Stewart Talks, 2013Description: 1 online resource (1 streaming video file (42 min.) : color, sound)Subject(s): Advertising -- Psychological aspects | Consumer behavior | Consumers' preferences | Consumers -- Decision making | Decision making -- Psychological aspects | Marketing -- Psychological aspects | Shopping -- Psychological aspectsOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Types of consumer decisions -- Unconscious decisions -- Emotion based decisions -- Habitual decisions -- Primary and secondary emotions -- Affective events theory -- Affect infusion model -- Affect as information -- Emotions as social information -- Marketing desire -- Affective forecasting -- Anticipated regret, sadness and happiness -- Emotions and advertising -- The use of fear.
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Mode of access: World Wide Web.