Russell-Bennett, Rebekah,
Affective decision-making [electronic resource] / Rebekah Russell-Bennett. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (42 min.) : color, sound). - Why we buy : understanding consumer behavior, 2056-4570 . - Henry Stewart talks. Business & management collection. Why we buy. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Types of consumer decisions -- Unconscious decisions -- Emotion based decisions -- Habitual decisions -- Primary and secondary emotions -- Affective events theory -- Affect infusion model -- Affect as information -- Emotions as social information -- Marketing desire -- Affective forecasting -- Anticipated regret, sadness and happiness -- Emotions and advertising -- The use of fear.
Access restricted to subscribers.
Mode of access: World Wide Web.
3363 Henry Stewart Talks
Advertising--Psychological aspects.
Consumer behavior.
Consumers' preferences.
Consumers--Decision making.
Decision making--Psychological aspects.
Marketing--Psychological aspects.
Shopping--Psychological aspects.
Affective decision-making [electronic resource] / Rebekah Russell-Bennett. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (42 min.) : color, sound). - Why we buy : understanding consumer behavior, 2056-4570 . - Henry Stewart talks. Business & management collection. Why we buy. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Types of consumer decisions -- Unconscious decisions -- Emotion based decisions -- Habitual decisions -- Primary and secondary emotions -- Affective events theory -- Affect infusion model -- Affect as information -- Emotions as social information -- Marketing desire -- Affective forecasting -- Anticipated regret, sadness and happiness -- Emotions and advertising -- The use of fear.
Access restricted to subscribers.
Mode of access: World Wide Web.
3363 Henry Stewart Talks
Advertising--Psychological aspects.
Consumer behavior.
Consumers' preferences.
Consumers--Decision making.
Decision making--Psychological aspects.
Marketing--Psychological aspects.
Shopping--Psychological aspects.