Social influence & marketing [electronic resource] : the Hush Puppies story / Allan J. Kimmel.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2016Description: 1 online resource (1 streaming video file (6 min.) : color, sound)Subject(s): Communication in marketing | Consumer behavior | Internet marketing | Marketing -- Case studies | Marketing -- Management | Oral communication | Public opinion | Shoe industry -- Case studiesOnline resources: Click here to access online Summary: The case study uses the overnight comeback of the Hush Puppies shoe brand as an example of the powerful influence of word-of-mouth marketing on consumer behavior.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Word-of-mouth communication and opinion leadership.
Title from title frames.
Access restricted to subscribers.
The case study uses the overnight comeback of the Hush Puppies shoe brand as an example of the powerful influence of word-of-mouth marketing on consumer behavior.
Mode of access: World Wide Web.