Introduction to digital marketing and social media [electronic resource] / Rachel Ashman.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2015Description: 1 online resource (1 streaming video file (33 min.) : color, sound)Subject(s): Consumer behavior | Electronic commerce | Internet marketing | Mobile commerce | Social media -- MarketingOnline resources: Click here to access online Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: What is digital marketing -- How people use social media -- Social media marketing -- The horizontal revolution -- Inbound marketing -- The consumer controlled landscape -- Social media zones.
Access restricted to subscribers.
Mode of access: World Wide Web.