Ashman, Rachel,
Introduction to digital marketing and social media [electronic resource] / Rachel Ashman. - London : Henry Stewart Talks, 2015. - 1 online resource (1 streaming video file (33 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: What is digital marketing -- How people use social media -- Social media marketing -- The horizontal revolution -- Inbound marketing -- The consumer controlled landscape -- Social media zones.
Access restricted to subscribers.
Mode of access: World Wide Web.
3953 Henry Stewart Talks
Consumer behavior.
Electronic commerce.
Internet marketing.
Mobile commerce.
Social media--Marketing.
Introduction to digital marketing and social media [electronic resource] / Rachel Ashman. - London : Henry Stewart Talks, 2015. - 1 online resource (1 streaming video file (33 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: What is digital marketing -- How people use social media -- Social media marketing -- The horizontal revolution -- Inbound marketing -- The consumer controlled landscape -- Social media zones.
Access restricted to subscribers.
Mode of access: World Wide Web.
3953 Henry Stewart Talks
Consumer behavior.
Electronic commerce.
Internet marketing.
Mobile commerce.
Social media--Marketing.