Building global brands [electronic resource] : a visual hammer / Laura Ries.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2020Description: 1 online resource (1 streaming video file (2 min.) : color, sound)Subject(s): Advertising | Brand name products | Branding (Marketing) | Communication in marketing -- Case studies | Internet marketing | Tobacco industry | Visual communicationOnline resources: Click here to access online Summary: This case study illustrates the principle of the Visual Hammer, using Marlboro as an example of brand cultivation using distinct visual cues.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Building global brands.
Title from title frames.
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This case study illustrates the principle of the Visual Hammer, using Marlboro as an example of brand cultivation using distinct visual cues.
Mode of access: World Wide Web.